Research On The Quality Management System Of China Resources Land Property Service

Originated in Britain in the1860s, property management in China has been developedfor more than20years, but it still remains in the initial and primary stage of development.As a service industry in the tertiary industry, property management also faces opportunitiesand challenges. Only by constantly improving the service quality of property management tomeet customer needs and set up customer-oriented service quality management system, canthe property management gain a foothold under the soar tide of market economy and this isthe inevitable choice for the enterprise. This article firstly introduces the significance andstatus of the research about service quality management, and then carryson profound analysis from the definition of property services, the concept of service qualitymanagement, process and evaluation model, combining the way of service qualitymanagement which commonly used in property industry, and discuss the necessity ofestablishing realty service quality management, and improve evaluation method by using thetheory of service awareness, and finally build a suitable system for property enterpriseinternal and external evaluation of property management service quality management. Inorder to combine the theory with practice and illustrate the specific application ofmanagement system, Kaixuan garden residential area property management service projecthas been chosen as an example. According to the data collected and the actual situation ofthe project application, the standardization and customization requirements have been comeup with, whichsimultaneously meet the requirements of customer expectations, improvingthe service quality and service commitment, enhancing the construction of information, andsuch measures that optimize quality management. Property project focus on processmanagement, and also emphasis on the aim of"people-oriented", therefore service qualitymanagement is dynamic, which need constantly adjustment and modification. This papertries to establish a balance point between reflect the needs of customers and guide thecustomer consumption idea,for the sake of enterprise competitiveness to service customersand participate in market competition better.Service is the output of property enterprise, which quality has become one of the manykey elements of enterprise competition. Such aspects as service consciousness and qualitymanagement of Previous property enterprises were low-level. But with the progress of the society, the fierce competition in the industry, the increasingly homogeneity on regularservice projects, service quality management has become the focus. Realty servicequality have the direct bearing on community living environment and the trust of the owners.The requirements of owners also more and more widely. The service quality of propertyservices refers to the extent and ability for the service activities to meet the regulationrequirements and demand of residents in terms of the the following aspects: the quality ofinfrastructure maintenance, the quality of property management service, service items,community atmosphere, etc. The importance of property service quality management mustbe recognized, otherwise, people will simply regard property management services as themost basic services such as cleaning, guarding, and let alone to provide quality services andvalue-added services. So we should use the integrated modern management approaches andestablish a complete quality management system to improve the quality of communityservice and to satisfy every owner expectations and requirements. We must value the qualitymanagement of property services to make the property management industry develop in theBeneficial direction.