The Toy Industry Capital Circulation And Turnover Of Empirical Research

According to neoclassical economics point of view, the purpose of abusiness is to maximize profits. With the development and improvementof China’s modern enterprise system, the definition of "enterprise", basedon different theoretical basis, meaning many different. In this paper, theperspective of the entrepreneur as the goal to examine and study the law ofdevelopment of the enterprise. Marx’s Capital cycle theory important tothe research enterprise performance. The three forms of industrial capitalthat monetary capital, commodities, capital, productive capital, theirnormal circular motion requires three to keep co-exist in the space,consequential time. For enterprises, able to grasp the relationship of thesethree capital forms their mutual transformation efficiency, we canguarantee the performance of business operations. Theory of thecirculation of capital to the the enterprise even industry analysis,quantitative indicators need to build.The goal of the entrepreneur is to maintain and strengthen theperformance of the enterprise. To accomplish this goal, the excellentpioneering entrepreneurs, to grasp and skilled use of the law of capitalturnover. Behavior of entrepreneurs all business operations, a recordthrough the financial system, and to provide a basis for our analysis.Enterprise development generally in two ways, first capital build-up, thesecond is the concentration of capital. Enterprises truly powerful is theability to use corporate capital. Therefore, how to effectively examinelevel of enterprise performance evaluation system, is whether to build ajudge enterprises using capital capacity metrics. This paper attempts aratio analysis method to construct indicators of the three stages of capitalturnover. Therefore the business is divided into three levels, the financialstatements of the enterprise, capital turnover model and enterpriseperformance evaluation. The three levels of the enterprise overlap,respectively, starting from their respective fields, and complete coverageof the boundaries of the enterprise. The toy industry is a traditional consumer goods industries, with thevolatility of the global economic growth, the overall share of the toyindustry also presents a spiraling trend. China is the world’s largest toyproduction, the annual production of toys90%for export, accounted for70%of the global market. While the toy industry is particularly prominentcyclical industry, an average of1to2years the life cycle of each toy.Visible capital cycle theory to analyze the toy industry is the mostappropriate. This article will use the evaluation system design according tothe theory of the circulation of capital, the financial statements of listedcompanies of the toy industry, in order to get the general laws ofdevelopment of the toy industry, at the same time able to verify thecorrectness of the theory discussed in this article.