Research On Brand Trade Competitiveness Of China

Now our national economy is facing a huge impact and challenges, especially as amember of WTO. China’s enterprises must face the complicated competition of domestic andoverseas market. A number of international companies and well-known brands have entereddomestic market, which made local brands lost market share. Meanwhile, some local brandshave become domestic and international first-line brand. Brand trade competitiveness hasbecome the most important fact in local enterprises growth and national economydevelopment. The amount of well-known brands represents the national soft power, and inmany case, a world-famous brand may even change the image of this country. So this paperfocus on brand trade will have important theoretical as well as practical significanceThis paper analyze the brand trade competitiveness, combine with actual marketconditions and the basic status of our country to find the difficulties of our national brandtrade then give solution.This paper has five parts. First part give a introduction of whole paper, second part is anoverview of the basic theory, third part introduces the problems of the trade status in ourcountry. The fourth part analyze the reasons of our national brand trade uncompetitive andthe barriers we face, the fifth part give solutions to enhance our brand’s tradecompetitiveness.In this paper, I use documentary analysis method, comparison analysis method,qualitative analysis method and case analysis method to study the countermeasures forimproving the brand trade competitiveness of our country, hoping to offer the help inenhancing competitiveness of our national brand trade.