"Sukha Homewear"

Brand concept extends to and carries a lot of information, such as brand consciousness, brand equity, brand personalities, brand management, brand consumption, brand relationship. The brand research interprets the internal content and various social links it hosts from different perspectives. Brand construction should be a concern not only of enterprises but also of the whole society, and should be put on more attention and emphasis. All aspects of society, industries and levels should establish the brand consciousness, strengthen their own brand-name construction. Government should actively promote brand awareness and take action to build their own brand, while enterprises should enchance brand culture and shape the unique core values of the brand.In the times of economy of brands, the construction of brand is the necessary road for the development of enterprises. With the development of PC and internet, internet brand has quickly become a new form of brand development. Internet brand is not just a simple brand-name which was put on network, it is a new brand-name form based on the platform of internet media, while a brand-name network is only to use the advantage of network to strengthen the traditional brand advertisement and to enhance people’s understanding. Due to the characteristics of the internet as the media form, the positioning, brand imaging, design and broadcasting of internet brand-name are all different from those of the traditional brand-name.This article explains the meaning of brands and the internet brands, and also further explores the way of building a totally new internet brand-name in the new economy of brand. This research mainly focuses on the concept and positioning, brand specialties, internet characteristics and brand construction to explore how to create a new internet brand-name on the internet platform.