Region Selection And Commodity Selection To Expand The EU Market For China Enterprises From The View Of Economy Plate

Sino-EU trade plays a significant role in the development of national economy and the construction of extroversion economy. Recently, the competition element became the main character of Sino-EU relationship, so that the wild type of trade method used in the past cannot suit the mutual trade condition any more. To development the EU market, our enterprises need to acknowledge the market information and the commodity demands to support the trade strategy.The article used5economy index, including GDP per capita, HICP, social security expenditure per capita, unemployment rate and the proportion of industrial output in GDP, to divide the27member countries into4economy plate, which are Golden Plate, Axis Plate, Edge Plate and Emerging Plate. The thesis took "plate" as the basic union to analyses the region selection and commodity selection for China enterprises.Considering the region selection, Axis Plate is the most important partner to our nation, which absorbed huge quantity of imported commodities from China by the European Union. China-Edge Plate trade fluctuated a lot under the influence of economy crisis, so the security of the mutual trade is unreliable. The significant growth rate is the character of China-Emerging Plate trade, but this plate uses technical trade barrier to ban the mutual trade quite frequently. To most China export enterprises, it can be wise to abandon the trade with golden plate, since there is little profit to earn.Considering the commodity selection, mechanics commodity with low quality and price is the main products sold to Axis Plate from China. The trade value of clothing goods is also quite decent, and our products involved in differentiation competitive with the counterpart. Otherwise, the exported clothing goods only took the low end market in Edge Plate, with great trade value. China exported huge value of mechanics commodity to Emerging Plate to participate in the horizontal intra-industry trade. Miscellaneous products alone showed great demand in China-Golden Plate trade.Based on the analysis above, the article called on the enterprises to pay more attention to market survey, and make accurate trade strategy. Our nation should encourage the business to invest in EU marked, to make positive responses to trade barriers. At the same time, by absorbing foreign investment and increasing science and technology investment, our nation should also promote industrial upgrading. Besides, more close attention should be paid on the potential influence of the establishment of EU-Asia FTA.