| As a result of the rapid development of the internet and the massive improvement of online shopping, there are more and more companies pay attention to the market opportunities of online shopping, as well as research on online retail is widely concerned about. Recently, most research for this area is focus on the online shopping behavior, however, studies on the motivation of online shopping are still in the initial stage in the worldwide scale, and It’s even much rarer and limited in China. Therefore, this article aims to explore related effects on online shopping motivation based on enormous research papers. Through experiments and studies on realistic cases covered with various aspects like online experience, online praise and online trust, we intend to discover the influence that motivation can do over online shopping.. In addition, we also discuss the affection of online experience and praise to the online trust. The young generation is the main resource of online shopping. For college students in different regional area, this research analyzes whether or not regional difference would affect their purchase motivation. Then we will draw certain related conclusion as well as propose potential future research area according to our study.Based on data processing and analyzing questionnaires, this articale used empirical research method to test the influence of Online Experience, Online WOM and Online Trust on Online Purchase Intention. This article aims to explore related effects on online shopping motivation based on enormous research papers. The motivation of online shopping are still in the initial stage in the worldwide scale, and It’s even much rarer and limited in China. |
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