Dongguan Jiangnan Agricultural Products Wholesale Market Merchant Satisfaction Research

. China is a large agricultural country, the number of farmers accounted for four seventhsof the total number of the country’s population, the majority of farmers still the land for thecenter of agricultural production. Since the reform and opening up, China’s agriculturalproduction has undergone earth-shaking changes, the number of various types of agriculturalproducts is a huge upgrade. China’s agricultural production is based on family units in a singlefamily production scale is small dispersed production and agricultural production has a strongseasonal demand for agricultural products, and the society as a whole has the stability anduniversality, this circulation of agricultural products put forward higher requirements.At present, the development of China’s agricultural products wholesale market very fast,is gradually becoming the main channels for purchasing agricultural products circulation. Thiscirculation pattern greatly reduces circulation and help reduce the cost of agricultural productscirculation, accelerate the velocity of circulation, to ensure the freshness of agriculturalproducts, improve the value of agricultural products. Although the fast development ofagricultural product wholesale markets, play a role in the circulation of agricultural products,but on the whole, agricultural products wholesale market has a lot of room for improvement,such as the wholesale market layout unreasonable, poor infrastructure, poor sanitation,management capacity poor, backward means of exchange, and low level of informationtechnology. These issues seriously hampered the development of agricultural productwholesale markets, which reduced the market competitiveness of agricultural products.Traders of agricultural products wholesale market is mainly engaged in the subject andthe object of this specialized market for agricultural products wholesale market and they actas an intermediary between the agricultural wholesale markets and actual consumers. Thismakes the the personal operating capacity and operating performance of the merchant directlyhave a close relationship with the brand image and reputation in the market of agriculturalproducts wholesale market. This article from the point of view of the agricultural productswholesale market, the professional market traders satisfaction surveys and studies,management and wholesale markets of agricultural products and services to make somesuggestions.