The Research And Application Of Design Management In Real Estate Enteprise Based On Theory Of IPMP

With the rapid development of the economy, the real estate development has gradually become an important part of promoting economic development. Leading design project as a whole, the success or failure of the project plays a vital role in its work throughout the project through the development, construction, and operation of the whole process is also critical to the success of the project developer and operator of real estate enterprises. However, the design and management of the real estate companies often lack mature experience, so there is not standardized, and poor communication between the internal professional problems, lack of co-ordination with other departments such as a direct result of the project development, design, construction process management disorderly the final acceptance of the project, or even seriously affect operations. Starting from the IPMP theory, comparative study of the history and current situation of the domestic and international project management, combined with the management philosophy of the nine knowledge areas of the PMBOK PMBOK real estate enterprise development project management applications and research, found that compared with traditional management mode, the PMBOK project design integration management, scope management, schedule management, cost management, quality management and other aspects of the management system and the use of the method to improve project design and management efficiency, and ensure the quality of the management were significantly improved.A comprehensive evaluation of the project using the the IPMP project design management model benefits. Social benefits:the project has become a vibrant city psychological landmark in ASEAN International Business District even Nanning. The construction and implementation of the project to stimulate the area of land development, attract investment to accelerate the economic development of the regional real estate and industry, and improving the living standards, the level of consumption, consumption structure has a positive meaning. Environmental benefits:the project design and management of effective control of the building’s energy-saving indicators, integrated through optimization of resources, the environment around the project has been fully utilized, the full realization of the goal of sustainable development. The economic benefits:the cost of application management of the PMBOK project cost management philosophy and system design of the project was effectively controlled, so that the project’s profit margin increased to60%, significantly improve the economic efficiency of the project. Various stages of review in the quality and efficiency:compliance rate to meet the quality plan requirements, sales price, sales pace and later Business Merchants circumstances are better response after the launch of the project, accounting for0.014%of the total project cost of the visa due to design reasons, quality control targets to achieve the desired rate of change is less than5%. Progress effectiveness:the design of the project cycle of120days, the time of the actual design work is compressed to105days, the relative savings rate of12%.Finally, through this project use of the IPMP project management theory and practice, with respect to the previously decentralized management mode of an IPMP project management theory and method for the design and management of the project is a very effective management mode. With the domestic theory of project management systems are maturing, the use of various types of projects the full and progressive the of an IPMP project management concepts and methods will play a more important role in the design and management of real estate projects.