Evaluation And Improvement Of RBJJ’s Company-customer Relationship Management Strategy

Customer Relationship Management is a continuous process to strengthencommunication with customers and understand customer needs, through constantly andcontinuously improving the products and services to meet customer demand. EffectiveCustomer Relationship Management can increase customer loyalty and satisfaction ofthe new management mechanism.In recent years, as China’s full market integration with the international market,insurance, the main body of the rapid growth of China’s insurance market, thecompetition is heating up. Because the products in insurance today is becoming moreand more homogeneous, the competition between the insurance bodies will no longerbe price competition, but service competition; service will directly determine the levelof an insurance company’s market share. Insurance as a special kind of service industry,in order to remain invincible in the fierce competition, the need to strengthenrelationships with customers and improve service skills, data becomes more urgent.RBJJ as a market leader in the insurance, the establishment of an effective customerrelationship management platform, fully integrated customer resource, the company’smarketing operations, sales and service business integration management is required.Customer Relationship Management System (CRMS) applications, the development ofthe insurance business, improvement of management play a crucial role. And themanagement advantages translate directly into productivity significantly improved thecompany’s market competitiveness.In this paper, The branch of RBJJ as the research object, through the combinationof Chinese and foreign literature, normative analysis and empirical study, the qualitativeanalysis and quantitative analysis, including customer relationship management theory,the paper analyzes the branch of RBJJ customer relationship management’s presentsituation. According to the existing problems of RBJJ insurance company branch,customer relationship management system is in need of improving. Finally the paperuses the AHP to branch of RBJJ customer relationship management implementationeffect evaluation. I hope that the results of this study on Branch of RBJJ will havepositive reference significance on the development of CRM.