The Study On Social Responsibility Of Communication Enterprises In The View Of Moral Sociology

When communication enterprises are playing a more and more key functions in China,when communication enterprises are paying more and more attention to their socialresponsibility, when the public wants more and more from communication corporate abouttheir social responsibility, when other disciplines are starting their studies on the socialresponsibility of communication enterprises, the sociology is playing a style of the role of thespectators. Therefore, this article, from the angle of sociology, makes a tentative study on thesocial responsibility of communication enterprises. First, this article analyzes the relevantreference about the social responsibility of communication enterprises and based on this,according to the characteristics of the communication enterprises, this article proposes theconcept of the social responsibility of communication enterprises, which is that on the base ofproviding necessary and qualified products to the customers, communication enterprises areresponsible and are willing to maximize their employees’ benefits, to take actions to deal withenvironment problems, to meet the expectation of the telecommunication product and serviceof high quality and reasonable price, to improve the welfare of the local community and thewhole society, that is communication enterprises are responsible and are willing to continueto improve the life quality and welfare of stakeholders’. We could find the moral attributesfrom this concept. So, this article is based on related theory of moral sociology. Afteranalyzing relevant reference of moral sociology, this article proposes four sociologicalattributes about morality: responsibility, good, self-determination and moral standard ofeconomic life. Based on the analysis of the problems of the social responsibility ofcommunication enterprises, this article analyzes these problems according to the foursociological attributes about morality, and reaches the following conclusion: the utility ofmoral responsibility, the moral neutralization of communication enterprises, the lack ofoccupational ethics between the industry and the lack of self-determination. According tothese reasons, this article proposes relevant suggestions from the angle moral sociology.