The Innovation Research About Dong’e Ejiao OTC Marketing Channel Model

This paper will analyze the pharmaceutical industry development and the problems,and combine Dong’e Ejiao mode of marketing channel development, evolution of system to find out the development process errors, confusion and problems.On the basis of the market idea and practice to study the method of allocation of the human and financia resources, and then to improve the channels and chain retailers enthusiasm, release the channel thrust, solve the control channel price confusion, flees the goods question, and finally to build the channel members and Dong’e gelatin as a community of interests.Through analysis, try to resolve the marketing bottleneck in the development process of the Dong’e Ejiao, deploy the resources effectivly, innovate the marketing models and thinking, build the Channel system to adapt to the development of the company, and to build the organizational structure, operational systems and protection mechanisms, to ensure that the Dong’e EJiao channel policy is effective, fast, accurate passing and implementation.The core concept of the channel construction is to establish the value of integrated, value delivery, the value of sharing and win-win thinking, Dong’e E Jiao will initiate the rules of channel members willing to comply with, and establish channels of barriers and competitive advantage.The channel management focus is command,"Five of control mode:orientation, quantitative, pricing, given the people, will be responsible, through the development of a scientific and reasonable rules, and the dealers focusing and optimization, to solid strategic partnership with the national Business and brand, and create a good sales channels and competitive environment.On this basis, to innovate marketing model, improve the operating system, strengthen the service assurance, and lay a marketing foundation for the company’s everlasting and stainable development.