Optimization Of Qizheng Tibetan Medicine Group Marketing Strategy

Qizheng Tibetan Medicine Group as one of the largest national pharmaceutical companies in China’s western region, will soon face an opportunity is also a challenge. The Qizheng Tibetan Medicine Group, China marketing strategy status quo, through internal and external analysis for the marketing of the Group, to identify the orientation to optimize the Group’s marketing strategy, draw scenario optimize the Group’s marketing strategy, and may be conclusions and propose further study of the problem.In this study, the theoretical knowledge of marketing, management and other related disciplines, Qizheng Tibetan Medicine Group marketing strategy for the case analysis, proposed optimization Qizheng Tibetan Medicine Group is the marketing background of the Chinese pharmaceutical market, marketing strategy. First introduced the theory and methods of marketing and pharmaceutical marketing, laying the groundwork for subsequent research. Comparative analysis of pharmaceutical companies related to the status quo Qizheng Tibetan Medicine Group of the status quo, including elaboration of the Odd internal organizational structure, product classification, marketing channels, sales, which raised the Group’s existing problems and causes, in order to further explore solutions to provide bedding. SWOT analysis for the external environment and internal conditions of the Qizheng Tibetan Medicine Group a comprehensive analysis of external described the opportunities and threats faced by the Group, the internal analysis of the advantages and disadvantages of the internal market and consumer objective factors such as the needs of the dominant advantage of existing products for the Group’s marketing, product mix, product pricing, sales channels and promotional aspects of proposed to adapt the product of domestic marketing environment, product advantage, and consumer demand market positioning, and the corresponding target market segmentation, which surprisingly is Tibetan Medicine Group’s marketing strategy orientation. On how to optimize the Group’s marketing strategy proposed in this paper-related goals, the basic ideas and principles, in order to derive the optimal solution and implementation of marketing strategies to optimize the Group’s market in terms of product mix, product pricing, sales channels, promotional envisaged. In order to ensure optimized implementation of the marketing strategy, a range of support facilities including the optimization of the decision-making personnel system and optimize the composition of funds system in section6. Finally, draw this conclusion, and pending further research.In this study, through a combination of relevant marketing theory, the use of management related to scientific methods to analyze China’s current development of the pharmaceutical industry background and Qizheng Tibetan Medicine Group, the current status of, combined with research interviews, collection of objective data, the results are reliable. Qizheng Group marketing strategy cases, sorting out the ideas and principles to optimize the Group’s marketing strategy is proposed for the target market positioning, product positioning, price positioning, sales channels, promotion, and marketing team to build and optimize funds constitute a system optimization program. Also pointed out that the implementation of the likely outcome of the program and to be further resolved, sustainable development and improved to provide a reference for the Group’s marketing strategy.