Precise Advertising Model Research Based On The Wireless Virtual Community

The rapid development of the Internet brings the rapid development of network marketing. Virtual community as a kind of unique communication channels and the information carrier, shows that have huge potential network marketing value. More enterprises begin to pay close attention to the product and brand loyalty, and consumer attention, and volume trade which created by the virtual community commercials.3G mobile network is gradual improved and3G mobile terminal to renew, brings that more and more users start to experience information sharing and communication services not limited by the regional and time. Thus it is brings the wireless virtual community advertising with the larger development space, businesses can use its fast and accurate information to provide more efficient advertising resources and marketing model.But now the consciousness of precise net ads only just at the beginning of the development, and the relevant research of wireless virtual community is still not perfect. The existing advertising based on the virtual community is mostly for persons all related on, and not for the audience’s position in the network relationship, to consider its acceptance and degree of spread, as a result, the goal of advertising is not very precise and the content and not enough related. At the same time, the evaluation of net ads is in continuous improving, there is no more complete evaluation model to test the advertisement effect of the virtual community.This paper applied social network analysis method analyze the network structure of the wireless virtual community, and to make clear the social networks structure of members, and then pick the core members. According to relevant data, we choice advertising related their preference to throw, then formed the precise advertisement mode based on wireless virtual community, and combined with advertising hits and the audience accepting behavior influence factors to evaluate the actual effect of advertising integrated. This paper provides a feasible direction for the wireless network advertising and marketing development, with the mobile network business become further mature and popularization, and the development of technology, and the constantly changing of user’s demand, the system of wireless virtual community advertising will be more diversified, and marketing methods will be more" accurate and efficient.