Study Of The Development Of Convention And Exhibition Industry In Zhuzhou

Convention and exhibition industry,as an important service,has thefeatures of developing economy, little pollution, increasing the cityinfluence.So more and more countries, areas and cities pay moreattention to it.Zhuzhou as reform.experimental area of two type society ofthe Changsha-Zhuzhou-Xiangtan City Group, is imperative to stronglydevelop convention and exhibition industry.Firstly,the paper systemly analyses the development status ofZhuzhou convention and exhibition industry from several aspects,such asthe general characteristics,the status of exhibition, large conference,important festival,service system and making exhibits outside. Secondly,the paper completely analyses advantages and disadvantages,opportunities and challenges of Zhuzhou convention and exhibitionindustry With analytic method of SWOT. The advantages lie in Zhuzhou’economy experienced sustained and rapid growth in recent years,beautiful natural landscape and rich human landscape, superiorgeographical conditions and convenient traffic. The disadvantages lie inpoor management experience, the fuzzy concept of convention andexhibition industry, imperfect infrastructure, form a single, the shortageof the talent, lacking influential brand names.The opportunities lie intransitional national economy, consumptive structural adjustment, twotypes of the social construction, a good development environmentbecause of industrial structure optimization and upgrading.The challengeslie in the the competitive convention and exhibition industry, squeezeddevelopment space of Zhuzhou’ convention and exhibition industrybecause of the neighboring city’ development.It concluded that Zhuzhou convention and exhibition industryobviously lagged behind economic and social advancement,even behindthe neighboring cities’. Finally, the paper put forward the developmentalof the combination of government and market, Brand–building andadvantageous industries, softwares and hardwares.The paper put forwardseveral effective suggestions to accelerate development of Zhuzhou convention and exhibition industry, such as establishing organizations,formulating the support policy, raising specialist companies, increasingefforts at exhibition–building, creating distinguishing feature brand,inviting and nurturing talents.