A Study Of Customer Satisfaction Of Hongjun4S Automobile Shop

Automobile service has become one of important pillar of nationaleconomy, China’s car sales market competition intensifies,4S marketingmodel as the main mode of car sales, has been fully embodies itsadvantage, however, in face of the powerful producers, increasinglymature consumer and more and more industry competitors,4S Cardealership it adopted various strategies to get more survival and the profitspace, which is one of the strategies of improving customer satisfaction.Although the automobile industry customer satisfaction research hasreceived considerable attention, but the automobile marketing enterprise’scustomer satisfaction study less. As the automobile marketing company,to provide customers with satisfactory service, we must understand thecustomer; strengthen the service customer satisfaction and loyaltyresearch. Through service enterprise from the unique perspective ofcustomer satisfaction research is very necessary, therefore, the automobilemarketing enterprises as the object of research, customer satisfactionresearch.In this paper, the customer satisfaction research model based onintegrated marketing, automobile industry characteristics, using equationbuild4Sautomobile marketing enterprise customer satisfaction researchmodel to achieve the4Sautomobile marketing enterprises service quality evaluation, through the construction of customer satisfaction evaluationsystem. The enterprise can use the model for evaluation of customersatisfaction, find out the problems in the enterprise management, businessstrategy based on.