Business Culture Represented In Business Card Design

Business Card is the product of Feudal System. It originated from theformal request for a visit to a government official during the Feudal Era.Along with the change of time and the advancement of the society,Business Card evolves to be an essential business interaction tool. Itgathers the aesthetic and functionality at the same time. Through thecreative design, Business Card delivers the ideology, corporate cultureand core business value.Corporate Culture is the precipitation of company history. It is notonly an effective business tool, but also a belief and a value. Business Cardcan not be independent from the support of the Corporate Culture.Corporate culture points the direction for the design of Business Card.Business Card is also the apparent appearance of the characteristics of theCorporate Culture. Business Card uses its design, properties of material,workmanship, wording, picture, color, etc. to represent the essence of theCorporate Culture, and to express some special thinking. It can offer thereaders the cognition of the unique Corporate Culture heritage andCompany Spirit.Business Card design is becoming globalization. The businesscompetition becomes stronger and stronger. Along with the increase of the awareness of the importance of branding and aesthetic sense, the corporateleaders start to pay more and more attention to the design of their ownimage thus improving their core competitive advantages. Business Card is away of business communication. It is not only a representation of acourtesy in social interaction, but also the concentrated presentation of theCorporate Culture. From the design of Business Card, it is possible to sensethe prestige of the Corporate Culture. The immersion of the CorporateCulture in the Business Card is the soul of Business Card design. It is theultimate goal of the Business Card designer and the business manager.