Research On Wealth Management Transformations Of Chinese Securities

The securities market in China is emerging and transitional markets, with a certaindegree of particularity, there is a special reaction of macroeconomic. In the past twodecades, commission on stock has been the most stable profit to brokerage, occupyingthe main position of the source of profits. However, with economic development, capitalmarket is becoming a buyer’s market, financial globalization, advances in technology,customer needs to improve, banks and other non-brokerage agency has developed rapidly,making the traditional securities companies affected and constrained. The developmentof the securities industry is undergoing unprecedented challenges. Survey and researchinnovation and transformation is the urgent consideration of the securities companies.The wealth management transformation of securities companies includes businessmodel innovation, products adjustment, system construction and reconstruction of thepersonnel system. In this process, the securities companies must learn from outstandingforeign experience, combined with China’s policy and market demand, the era ofopportunity, competitive advantage, promote the development of product diversification,through the refinement of customer groups, improve the core competitiveness of China’ssecurities companies.This article will integrate theory and practical method, dividing into the followingfive aspects: Firstly, introduce the background of the status of China’s securities industry,analysis the status of the securities companies. Secondly, analysis the need fortransformation of the brokerage business development. Thirdly, introduce the backgroundof wealth management and the wealth management development abroad. Fourthly, casestudies of wealth management restructuring in GuoTai JunAn Securities. Fifthly,summary of the full text of research and made the transition problems and prospects.In fact, for the industry, the wealth management transition will change the businessmodel of the entire securities industry ultimately. Ultimately, lead the securities industryto face all kinds of financial crisis in the future of the world’s capital markets morecalmly, to improve market supervision and control risk to develop a correct and effectivecompetitive strategy. This is of great significance to deepening of financial reform inChina.