PICC Property Jilin Branch Company Marketing Channel Strategy Research

With the rapid development of economy, the insurance industry in our country isdeveloping rapidly.This is a change in turn the world upside down,From the earlydays of people’s distrust, not to participate in, to get the trust of consumers.In theincreasingly fierce competition in the market today, the insurance industry hasdeveloped from a business to the present development of large enterprises.When avariety of advanced marketing idea and marketing have entered the Chinese market,insurance companies in the market is facing new challenges. the insurance companycompetition is very intense, is continuously withdrawn from the new products, toattract customers, achieving the huge market share. from the aspects of promotingtheir respective companies to develop. Jilin branch of PICC in so intense marketinnovation and continuous development, but in the process of development, alsoappeared a few problems.For example, development slowed, market share dropsceaselessly etc.PICC Property Insurance as soon as possible from their own to findreason. Enterprise marketing channel aspects must to improve. Marketing channelswork throughout the insurance sales from beginning to end, We hope to improve themarketing channel to change inferior position, continue to lead the market ofinsurance.This paper is on the issues presented, also allow the reader to understand thetheory of marketing channels concept.Then introducing the PICC Jilin branch currentmarket operating state,. The Department of market politics and economy environmentare analysed. Then in view of market of market segmentation, target selection and soon, at last to analysis the management in the status.The full text of the marketing channels analysis, are in fact according to consumer demand. Products must be suitable. The marketing concept under theinfluence, China’s insurance industry will continue the development and progress.