Pricing On Perishable Products With Customers’ Behavior Consideration

The perishable products always have characters such as short life cycle, residual valueand demand uncertainty, so common pricing methods are always unsuitable for pricing onperishable products, and perishable products require flexible pricing methods. Customers’strategic behavior always has negative impact on firms’ profit. Appropriate pricing methodsshould be used to reduce the negative impact. This dissertation has studied the problembased on perishable products and customers’ strategic behavior.First study the two-stage pricing concerns customers’ behavior under certain demand.Divide the sales period into two stages by a depreciate point. The ultimate goal of thisproblem is gaining the largest total profit. Customer group is divided into strategic customersand non-strategic customers. Strategic customers may wait and delay the purchase. Modelfor this problem and get the numerical calculations. Analyze the changes of price, demandand profit brought by proportion of strategic customers, and then speculated that possiblereasons.Then make the demand uncertainty by introducing random interference, and add costfunction with random interference to research the pricing problem with uncertainty demand.Deduce the optimal price after the introduction of additive effects and multiplicative effects,and then contrast the condition with certain demand. Introduce random interference into theproblem concern customers’ behavior, and analyze the changes of price, highest expecteddemand and profit brought by the proportion of strategic customers.