The Research On Working Capital Management Of BQ Company

B2C as nearly ten years of relatively new form of business is developing like a raging fire, but nearly two years especially2011, often transmits call mass layoffs or to close information, even the industry giant VANCL are being questioned. Looking at these layoffs, guide close reason, is because of the capital chain rupture. In fact, the fund chain break cause a business to fail, is just a matter of direct reflection, which is the essence of enterprise financial management ability and the lack of financial risk prevention.Working capital management related to the enterprise’s sustained and healthy development, has always been the business focus. Enterprises in order to better survival and development, must do a good job of enterprise management, enterprise financial management is an important part of the management, and financial management is the core of modern enterprise financial management, so, it is necessary to do some exploration and research fund management.This article takes BQ company as a sample, from cash, accounts receivable, inventory, current liabilities in terms of BQ company’s working capital management issues related to the analysis and study. This paper uses of working capital management of cash management, inventory management, management of accounts receivable and accounts payable management and other related theories and methods, Combining BQ company sold online, offline promotion operating characteristics, online shopping user permeability is generally low, market monopoly competition features more obvious competitive environment, the life cycle of the input stage, Around the related financial ratios, from the liquidity, safety and effectiveness of three aspects of BQ company’s working capital structure, trend analysis, The BQ company in the management of working capital in cash holdings is unreasonable, Inventory management method is not scientific, accounts receivable turnover rate is low wait for a problem. Then the reasons of the problems were analyzed, and the main reason is not considered the cost of holding cash, accounts receivable credit policy is unreasonable, accounts receivable collection efforts, Finally around these reasons are related solutions:determine a reasonable cash best holdings, according to the enterprise actual situation, to formulate a scientific account receivable credit policy, and from system and technology two aspects to improve.