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The Automobile Financial Service Oriented To The Core Competence

Posted on:2013-10-28Degree:MasterType:Thesis
Country:ChinaCandidate:Q LiFull Text:PDF
GTID:2249330392952996Subject:Business management
Abstract/Summary:PDF Full Text Request
With the development of the market economy, China’s automotive industrygradually becomes the domestic support sex industry. In the process, our countrygradually from bicycle powers, walking out with absolute demographic dividend, andcreating a prosperous automobile industry development. In the process, car market inorder to seizes the market, the development of the industry chain towards gradualprofessional fields extensions, industry gradually subdivision has become the peopletoday obvious phenomenon. In this context, the automobile financial services can besaid to be in the sense of appears, can see cars financial services can not only to bringthe company earnings and sales of sales promotion, can also for more consumers tobring more quick and convenient consumption process. In the mutual win mode,seems to each big car sales company will view to the financial services sector a fresh,so as to promote their own core competitiveness and have a bigger share of the market.For the core competitiveness of the understanding, this paper argues that the corecompetitive power mainly reflects in core2words, that is not copy of the sex withcommon competence. So, in this is not deep mining car in financial services, can it doto find ascending own core competitive power in the way? This is based on the FawMazda sales company as an example, carries on the analysis of the reason.From the analysis of the perspective, this paper to management Angle, notconfined in the perspective of analysis on core competitiveness factor analysis, but theFaw Mazda reference companies face the macroscopic background of, marketenvironment, their own sales and so on, to which lead to the core competitiveness ofthe specific elements construction.In short, this paper mainly to Faw Mazda sales company as the material foranalysis of analysis, this paper not only embodies the particularity of, also reflectedthe practicability of this article, we hope that this paper analysis can for Faw Mazdasales company and many sales company to provide financial services to providecertain theoretical reference.
Keywords/Search Tags:the core competitive ability, the factor analysis, automobile financialservices, Faw Mazda
PDF Full Text Request
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