Study On Development Quality Of Economy Hotel

After ten years of development, China’s economy hotel industry hasbegun to take shape, and gradually turns into transition period. InDecember2009, the State Council on accelerating the development oftourism file that tourism is a strategic industry, and needs to change themode of development and improve the quality of development. As anopportunity, study on the quality of development of economy hotelindustry aims at establishing the quality evaluation system, building theinnovative mechanisms from brand value respective, proposing a validpath to enhance the quality of development of economy hotel industry.Reference to literature and the foreign hotel industry classificationstandard, combined with the development of economy hotel industry inChina, the appropriate definition of the concept is put forward, whichincludes the expansion of economy hotel. And the development ofeconomy hotel industry shifts from the extensional development tocontent-type development.In this paper, the status of economy hotel industry is analyzed frommulti-faceted, including source market positioning, industry demandanalysis, industry supply analysis, industry market capacity, businessmodel, industry structure adjustment. Study pointed out that as Chinese tourism market has a good development trend, the economy hotel industrywill also has a great potential growth. Meanwhile, the industry in the stageof transition, faced with structural changes, will diversify the chain modeland accelerate the expansion and make the competition more intensive.The exploratory study on the development quality of economy hotelindustry is made in this paper. And the initial concept of economy hoteldevelopment quality is defined. Also, the paper points out that the newquality system is formed which includes customer perceived quality,business operation quality and cultural elements. Through designing thequestionnaire, expert scoring method, analytic hierarchy process and othersteps, software AHP is used to get the evaluation system of economy hoteldevelopment quality. At the same time, combined with the evaluationsystem of development quality, a valid path of improving the developmentquality of economy hotel is proposed from brand value.Through the innovation of brand positioning, brand support, brandculture, brand management and other dimensions of brand innovation,establish the innovative mechanisms of economy hotel brand value, whichfit the analysis of evaluation system index. How to improve thedevelopment will be implemented in business level in order to providepractical innovative mechanisms for economy hotel.