The Study Of World Studios Experiential Tourism Product Development

Film tourism is emerging forms of tourism, while the World Studios is the mainplace of Film-TV-induced. In China, Movie-TV-Plays Photographing plus Route isthe basic operational mode of World Studios, can’t meet the deep-seated experientialneeds of tourists.Design The World Studios experiential tourism product system, on the basis ofresearch results about in and abroad, experiential-related theory, and empiricalresearch experience, including product design principles, methods, and designelements.The article taked HengDian as an example, contrast the demands and supplies. Notonly analyzes the resources, market, products, and also uses questionnaire to knowtourists’ imagination-and-satisfaction, in the form of descriptive statistical analysis,factor analysis, analysis of variance, paired samples T-test and IPA analysis. Theresult is that tourists’ satisfaction is overall lower than expected: high expectation andlow satisfaction.And analyzes the advantages, improvement, opportunity andmaintaining projects.On this basis, the author puts forward the theme, market position, experientialtourism product system, ten scenic experiential project, and routes of the HengdianWorld Studios. In order to advance the theory of film-TV-induced tourism, andproviding reference for constructing the World Studios.