Research On Innovation-oriented Bank Products To Support Small And Micro Enterprisses

At present, the small and micro businesses were plagued by the financing whichis costly and difficulty in our country. Because of small and micro businesses in theincubation period and infancy stage of the life cycle, in this period, the enterprisefinancial system is not perfect; the operating conditions is uncertain; both with itsinternal management mechanism and collateral is locked. All these problems makescredit crunch when the banks loan money to the small and micro businesses. Besidesthe lock of credit collecting system in china, the bank can not control the operatingconditions and the risks of the small and micro businesses. Such as this asymmetricinformation perplex the small and micro businesses financing from bank. Theeconomic development of our country also was plagued by the financing difficultproblem of small and micro businesses. During the development of the economic ofour country, The rapid development of the capital market and the deepening offinancial reform, more and more enterprises were provided the direct financingmarket, many scale enterprises to lower the cost when they financing in the directfinancing market. As a small micro enterprise in the initial stage of industrial cycle,especially the small and micro businesses, the main financing way of them all wasthrough the commercial banks. With the financial support of the development of realeconomy, the commercial banks have begun to put more and more attention to thesmall and medium-sized enterprises and micro businesses. As the continuousdevelopment of financial product innovation, the bank financial products emerge inan endless stream, the forms are also increasingly rich. Break the financing problemof the small and micro businesses, financial support for the development of the realeconomy has gradually become the consensus of commercial banks in china, the innovation of banking product resulting becomes a new topic.With the support policies and incentive measures introduced gradually for smalland micro businesses in our country, and the finance market become more and moreintensely competitive, the support for the small and micro businesses was becamemore and more important in the eyes of commercial bank. Lots of innovativebanking products in order to support the small and micro businesses were enriched.In this paper, through collect the main current bank financing products of the smalland micro businesses we can summarize the characteristics of the state-ownedcommercial banks, such as networkization; mass produced; and from singlefinancing product to provide comprehensive financial services and so on. Othershareholding commercial banks have the characteristics of flexible,professionalization and branding.Recently, there are a lot of homogenization phenomenons in the process ofcommercial bank product innovation for the small and micro businesses. The maincharacter of the product innovation is absorbency and transplantation. Through thecase analysis of the innovative product, origin, present situation and play a role inthe process of support the small and micro businesses financing, we can concludethat our commercial banks in support of the small and micro businesses financingproduct innovation should subdivide the small and micro businesses financing needs;the relationship marketing services combined with product innovation; strengthenthe network technology with the integration of financial products; set up productbrand construction.