Increased Consumer Perception Of Value

With the foreign supermarket influx of large supermarkets facing increasingly fiercemarket competition. Invincible, internal management of the supermarket in thecompetition, including the construction of its brand, pricing strategy, consumer loyalty isbecoming increasingly important, especially in its marketing strategy, consumer loyalty toconsumers good impression is an intangible asset, to give the supermarket to bring in hugeprofits.As a foreign retail companies, although the DRF the introduction of the operation andmanagement mode of a more international outlook, further towards the cause ofinternational chain cross, but the research on consumer value perception and how todevelop reasonable and effective price policy thinking is endless.Two promotions direct discounts and cash back from the consumer’s perception,in-depth discussions. First draw a contrast between the prices based on previousexperience, the perception of the assumption that the value of the interaction betweentransaction value and purchase intention model. Analysis of variance and regressionanalysis concluded that: even in the case of the same sales price, consumers would preferto direct discount unwilling to opt for cash back directly.In addition, the level of consumer income and expenditure of its perception to a certainextent, their age also have some relevance. Therefore, the choice of different pricepromotions have to concern the characteristics of the target customer base. Promotionalmerchandise target customer base and what kind of characteristics, and effective form ofmarketing you have to use them. As this will directly affect the effect of promotionalactivities.Customer loyalty impact on businesses, mainly based on interviews of industryveteran. According to the literature, draw businesses need to strengthen their appeal fromthe basic responsibility, moral responsibility and legal responsibility, integrity, servicequality, thereby enhancing customer loyalty.