| In21st centry, the high technology companies are growing fast andbecome the important power to drive global economic growing. However, inthese industries, the competition is intense. To win the market and keep thecompany growing, it is an important topic for these high technologycompanies how to sustainedly improve the product development capabilityand quality. Among many important elements which will affect the capabilityand quality, product development process is one of the key.It summarizes the competition status of global telecommunicationindustry and points out the key elements to win the product competition fromproduct development view in this thesis. After the study of the relationshipamong these key elements, it is discovered that product development processimprovement is an efficient way to improve the product competitive strength.The product development process of company A is the study subject ofthis thesis. Through the in-depth analysis, this thesis discovers the defect andweakness of the product development process of company A. At last, thisthesis gives the proposal to improve the product development process ofcompany A, especially for the China region of company A. With theimprovement proposal, the product quality, product development cycle andcost are continually improved in China region of company A. Therefore, it is a best practice of product development processoptimization in company A and gives valuable experience and proposal toother companies. |
