The Research On Development Strategy Of HRBank Online Banking

With the rapid development of China’s information industry and high-end networktechnology, more and more financial institutions to launch online banking, online bankingbusiness of the city commercial banks, although a late start, but the number of online bankingcustomers, the transaction amountthe amount and other key indicators are to growexponentially. Internet banking as a new financial services in the development and stability ofour customers, improve service efficiency, and enhance market competitiveness and enhancebusiness development capabilities, development and reform for the banking business, reducecosts, and other aspects play an increasingly important role.In Harbin city commercial banks and even the country’s city commercial banks are onlyshort-term growth process, guiding the development of its online banking business ideas andmanagement methods, there is quite a big gap compared with international commercial banks.In addition, HRBank in its own development process is also subject to the constraints ofhistory, politics and other factors.HRBank online banking, first in right the Harbin bank online banking organizationalstructure, management system, product status, market conditions and marketing conditionsbased on the analysis, the advantages and disadvantages of the HRBank online bankinganalysis to arrive at the HRBank online banking development of the internal environmentalfactors; then HRBank online banking macro environment, industry development, competitorssuch as the external situation analysis obtained HRBank online Bank of the development ofexternal opportunities and threats; again, the combination of internal and externalenvironment analysis based on the proposed selection of a the HRBank online bankingdevelopment of an overall strategy, and strategy to decompose the strategic implementation ofsafeguards for the HRBank provide some reference for the growth and development.Specified in this series of strategic processes and methods will also be the formulation ofdevelopment strategies for other city commercial banks online banking to play a certainreference, so as to promote its own growth and development.