The Living Time Expand Consumer Research In China

Consumption is one of the three carriages pulling our countryeconomy to increase. Consumption expansion is important foreconomy’s coordinated development. Besides, consumption is themajor way for people to get means of living under the condition of amarket-oriented economy. CCP always highlights the importance ofconsumption for economic development and improving people’sliving standards. So, it is meaningful for consumption expansion andaccelerating social development with the focus on improving people’slivelihood to make sure of the antecedents of the theory ofconsumption of CCP and to find the reason of inadequateconsumption and the way to expand consumption.Currently, the development of our economy depends on investmentand export too much. It influences the sustainable development of theeconomy. Inadequate consumption becomes one of the key problemsof the economy. Especially, after the financial crisis, export decreased,and to expand the inner demand becomes an inevitable choice. Thereare many reasons that make consumption inadequate, such as historicreasons, economic structure，regime and system, policy environment,personal-related factor and so on.To change present situation of inadequate consumption and expandconsumption is a very complex project because of so many reasons.We should highlight the profit of people, in the light of the principleof moderate consumption, take the increasing of the income of peopleas the key point, take the increase of people’s living standards as the starting and end point, expand consumption and improve theconstruction of livelihood better and faster.This essay contains three parts. The first part discusses thehistory of the consumption theory of CCP. It contains thedevelopment progress and the theory source of the consumptiontheory of CCP so that we can make sure of the way of thedevelopment and find the background of the theory and make sure ofthe important status of the consumption theory in the theory systemof CCP.The second part analyses the relation of consumption and thepeople’s livelihood. It primarily proves that consumption expansion isthe inevitable choice to advance the construction of people’slivelihood. There are three aspects in this part. Firstly, find out theadvantages and disadvantages of our consumption situation from thecurrent condition of consumption. Secondly, find out the reasons thatmake the consumption inadequate, and point out that the reasons arehistoric reason, system reason, structure reason, policy reason andidea reason. And on the basic of the analyses of influence of thesereasons, the third aspect is talking about the significance ofconsumption for the people’s livelihood.The third part is trying to find the way to expand consumption andto advance the construction of the people’s livelihood. Take point ofview of the construction of the people’s livelihood, to expandconsumption and to advance the construction of the people’slivelihood need to do more in four aspects: idea, principle, key pointand end point.