The Problem Of Mobile Banking Development In China

With the rapid development of mobile communications, a new service style--MobileBanking, which can provide financial services anytime, anywhere and anyway, becomesmore and more popular. Based on its high efficiency and low cost, Mobile Banking is thesubject to Market Concerns. On the one hand, as the E-wallet, Mobile Banking plays theimportant role in daily life. On the other hand, it is the new competitive scope of banksand Mobile Network Operators.In consideration of its significance in the Electronic information era, it is urgent for usto research the present situation of Mobile Banking in China, find the obstacles and offersome proposals.Firstly, this thesis presents the definition and feature of the Mobile Banking, andthen briefly introduces its development history in China.The focal point of this thesis is current situation analysis, prospect analysis andproblem analysis both included. In the prospect analysis, the paper put emphasis on theopportunity for Mobile Banking and the benefit drive of Industrial chain. In the problemanalysis, weak credit environment, high service fee, standard deficiency and securityproblem are all the constraints.In addition, through Case Study and Comparative analysis, the Mobile Bankingexperiences of electronically advanced countries, such as Europe, the United States andKorea, are systematically concluded. Afterwards, the thesis proposes from four aspects:Strategic position, Product upgrade, Security guarantee and Market expanding.The Conclusion is that, the Opportunity overweighs the Challenge. Despite of somany problems, the strong market demand in China provides a very good condition forMobile Banking. All in all, the day when Chinese are accustomed to the Mobile Banking isjust around the corner.