Chengdu Tobacco Company Branding Strategy Analysis

Based on marketing and branding theory, first part focuses on the developing process of Chinese tobacco branding, including the Chinese tobacco brand history, the current situation of tobacco branding, and faced challenges in new circumstance.Secondly, the main problem, the lack of branding limits progress of tobacco marketing will be found by analyzing political, economical, social and technological environments of Chengdu Tobacco Company.Furthermore, the principle of "self-branding",4P marketing mix-Product, Price, Place, Promotion, and4brand lifecycle marketing strategy will be proposed to solve branding problem in Chengdu Tobacco Company. It is beneficial for questing new modes of tobacco branding, leading the progress of branding, increasing core competitiveness.