Reoutation And Price Relationships

Taobao station "World of Warcraft card" of such a homogeneous commodity-sales data through empirical research, applied research in this area is the most used linear regression models to explore the World of Warcraft card sales price credit rating and the seller, the seller credit score,30days of sales, a30-day money rate, received rate, the seller, service, delivery speed, and goods and describe precisely the extent the relationship between these variables and the author based on the above the empirical analysis found in the study of this homogeneous commodity in world of Warcraft card price dispersion phenomenon were discussed the main points of the article, the following points.(1) An Empirical Analysis of World of Warcraft card this homogenous goods, this article supports the vendor (seller) to obtain the conclusion of a higher selling price of goods through the establishment of reputation, at the same time obtained the "price" and delivery speed and service levels are described with the "return rate" and "goods in conformity with the degree of negative the relevant conclusions. But the study authors found that the "credit score" and "positive feedback" does not exist a significant correlation between price and, unlike foreign traditional empirical results.(2) that the "credit score" and "price" of non-significant correlation, mainly because of Taobao settings cause, Taobao did not set up a convenient channels for consumers to sellers of real "credit score" is understood that consumers can observe the intuitive variable "credit rating", thus leading to the return of a "credit score" results was not significant, but it makes the credit rating to "return becomes significant.(3)"credit rating" prices produced only small effects of the main reasons is that the sellers prefer to take the competitive strategy of a low-cost promotional sales competition for homogeneous products, which is different from the traditional heterogeneous merchandise sales, the credibility of the mechanism of action.(4)"positive feedback" in the regression is not significant is mainly a result of high as the value of the variable focus spent, which makes the consumers need to pay a higher computational cost when comparing the variables, thereby reducing its can be of use.(5) due to the presence of revenue costs, making World of Warcraft card sales showed an irrational price dispersion phenomenon, which is the market inefficient performance. The authors suggest that to reduce this phenomenon, we need to explore a more reasonable valuation tools, and consumer education for the application of tools to set richer sort tool.Innovation and contribution of this.paper is mainly reflected in several ways,(1) This is the first application of homogeneous products, the relationship between reputation and price research to explore the mechanism of action of the case do not need to consider the differences in the quality reputation;(2) from the calculation of the cost of such a new perspective on the "irrational price dispersion" phenomenon found in the study research;(3) due to less domestic research in this field, this study enriched the country in the field of literature. But the authors believe that this study the following aspects (1) in the variable richness and diversity of the empirical model still exists;(2) explained in the conclusions of each variable accurate calculation of rigorous argumentation remains insufficient;(3) In the application of theoretical analysis of price dispersion, expressed in clear and also appears inadequate. The authors hope that in the future more in-depth study of the problems found in this article for more detailed research to fill these deficiencies found by.