The Research On The Impact Of Virtual Community On Caravans Travelling From Perpective Of Trust

With the development of economy, individualized tourism experience gradually become a kind of fashion, virtual community published online caravans information, this kind of travel behavior in coastal sea city is more developed, on the one hand, with the level of economic development, on the other hand, with people about the busy pace of life,this research topic is about the influence factors of Caravans travelin,from perspectives of trust, this interactive features is new the influence factors of Caravans travelin,summarized posts characteristics, members perception, community characteristic, including the community of technical factors(community usefulness and ease)into the community characteristic factors, this paper innovation in the place is with interactive features, community characteristics posts characteristics, members perception together as antecedent to test these antecedent to the influence degree gambol caravans, while introducing intermediary variable-and trust, trust is a psychological variables, members of the four factors is through the intermediary variable to trust this effect, the paper introduce caravans expeditions trust as a research breakthrough, combined with management and psychology discipline knowledge, more than the main conclusions:Constructing virtual community based on trust perspective for the study of influence caravans traveling influence study model. This study a virtual community, trust and relationship between rooms in the theory of Pluto, theoretically expounds the model in the virtual community online trust to expeditions under the environment of rooms, function and influence by empirical study, confirmed the virtual community, network trust and exists between gambol caravans, and explains the relationship within the virtual community of people brought by new self-help method, and the main gambol caravans by members of the influence of perception and community, and reputation in theory reveals the relationship between mechanism, showed the virtual community trust will be important to the success of rooms can gambol the marking value, and community fame and members will be people enter a certain sense motive place of the virtual community.Proposed the influence of virtual community trust caravans traveling two factors:community features(including community reputation, usefulness and usability),members perception(perception returns and perception pressure),explains why post features and interactive features can’t give virtual community trust to Caravans travel in positive support.The study found the reputation of the virtual community to produce positive impact on caravans traveling, not through trust can post features of influence caravans traveling, this also showed people sometimes perceive the caravans’ potential risks, but in order to pursue the novelty and the stimulus will also might as well try, and community characteristics and members of perception through trust influence caravans traveling. Not only for interactive features, trust no positive impact on expeditions to in-store no positive influence.At last,I hope the study results to help the fellow researcher, finding the cause of virtual community Caravans traveling behavior.