| With the development of the tourism industry and the gradually changingconcept of Chinese, thoughts increasingly open, as well as the diversification oftourism demand, seeking marriage tourism as a new mode of tourism came into being.seeking marriage tourism in order to build a harmonious society as the background,became an important aspect of improving the living standards of older persons andsocial stability. seeking marriage tourism market for the aged, is on the elderlysegment of the tourism market. This new form of tourism market has great potentialwhich is the new economic growth point, but it was under the influence of variousfactors。How to design for the elderly tourist products of marketable, understand theirspecific travel needs, has a major guiding significance to development elderly seekingmarriage tourism market. Though elderly seeking marriage tourism market has largemarket potential, seniors in the tourist decisions are subject to the influence of variousfactors. Therefore, it is imperative to research the marriage tourism influencingfactors,which not only provide the basis for the improvement of the elderly touristmarket, but aslo provide a reference for the development of related businesses elderlyseeking marriage tourism..Urban elderly tourists seeking marriage as a potential tourist groups, haveobvious difference with other cities in the elderly tourist groups. It is a branch of theelderly tourism and has its own unique characteristics. It is more vulnerable topsychological and family impact. In view of this, I draw on psychology, economics,statistics, theories and methods on the basis of defining the relevant concepts andelaborated on the theory, to select the more developed political, economic, cultural,population aging is the fastest single elderly in Shanghai human empirical researchobject, using a questionnaire, from personal factors, family factors, economic factors as preferences factor explore the influencing factors of urban elderly seeking marriagetourism.The elderly seeking marriage tourism got obvious effect in the preliminary test atshanghai which as a representative city. A few travel agencies have been carried out ofthe tourism project, and was well received. This emerging form of tourism has alsobeen the support by the community and help the elderly from different sources. Butunder the influence of traditional concepts, the elderly did not fully accept this formof tourism such as tour guides uneven quality of personnel, travel security measuresare not in place, the propaganda is not enough. These are restricting the tourismdevelopment of the Shanghai elderly seeking marriage. At present, the Shanghaielderly seeking marriage tourism is still in its infancy and no real development, Itsdevelopment requires community effort and support.Comprehensive summary of the questionnaire, correlation and regressionanalysis concluded that the impact of various factors: single, retirement and withchildren older people in shanghai are more willing to participate in seeking marriagetourism; Economic factors affecting elderly whether the person will participate in adirect factor in seeking marriage tourism；The old people’s tourism preference formarriage affects obviously tourism; Generalil the elderly tourist choice of places ofhistoric or folk customs; The elderly have discontent on shopping and guide service.According to the present situation of the elderly seeking marriage tourism inshanghai, as well as the questionnaire analysis came to the conclusion, on elderlyseeking marriage in Shanghai travel to make appropriate recommendations fordevelopment: Government support; Support of young generation; Enterprisemanagement standard; Strengthen the safety measures; Improve the tour guide servicelevel; Propaganda; Set up good "matchmaker". I hope to give enterprises a certaindegree of enlightenment and play a valuable role for the tourism market of tourismenterprises development of urban elderly seeking marriage. |
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