A Research On Cultural Ecological Preservation Perception Based On Cultural Awareness

Along with economic globalization and the accelerated process ofmodernization, cultural ecology is undergoing tremendous change, cultural changefaster and faster, cultural invasion, cultural acculturation, cultural commercializationis more and more serious, inter-regional cultural differentials narrowing, gradualconvergence culture. Therefore, strengthening the cultural and ecologicalprotection is imminent. Departure from the research situation, summed up at homeand abroad about the cultural and ecological preservation progress, pointing outthat the contributions and shortcomings of the existing research. On the basis ofthe analysis in the literature, the theory of cultural awareness, combined with thetheory of social action, cultural acculturation theory, the tourist destination lifecycle theory, build the system, proposed the theory of cultural awareness andcultural and ecological preservation of the cultural and ecological preservationfourstages-primary stage, the stage of development, the harmonious stage and theideal stage.This study take Yixian as a case and use survey and field research methods tocollect relevant information, the use of SPSS13.0the credibility of the analysis ofthe data, descriptive analysis, correlation analysis, analysis of variance and factoranalysis, from the Yixian County residents and tourists two angles verify the fourstages of cultural and ecological preservation. The results show that: in general,Yixian’s residents has a certain cultural ecological consciousness on Huizhouculture; The tourists recognize and appreciate the Huizhou culture.Finally, bothmacro and micro aspects be proposed that should be made to improve people’scultural consciousness.