| In recent years, with the rapid development of the fashion industry in Nanning,"Fashion" is becoming another city card. Although the fashion industry in Nanning has started late, but its unique geographical advantages, the potential consumer market, the high degree of cultural integration provide a solid soil to the development of Nanning fashion industry. This article focuses on the environment of the fashion industry development, and proposes some solutions.This article is divided into seven parts. The first chapter is the introduction, it has describes the research background and significance of research methods and literature review, and also defines the concept of the "fashion" and the "fashion industry". The second chapter has describes the evolution of Nanning fashion industry, and by the induction of the five fashion capitals of the world have in common, summed up the basic factors that influence the development of the fashion industry, that is, economic, tourism, exhibition, personnel training and media influence. According to the main line, expend the analysis of the status quo of the Nanning fashion industry. Chapter III to Chapter VI is under Chapter II of the summary of the basic factors influence the development of the fashion industry, and use the SWOT analysis, combined with Nanning industrial structure, consumer market, locational advantages, medias, the industry chain of the fashion industry, urban development, etc. to analyze the strengths, weaknesses, opportunities and threats of Nanning fashion industry. Chapter VII is conclusions based on the SWOT analysis, Nanning to develop the fashion industry, first of all, it must given more culture to the fashion industry, thereby creating a "fashion" of Nanning. The second is adjusted the existing personnel training mode, in order to adapt to the fashion industries. In addition, it must to transform the government functions, give more policy supports in order to promote the development of the fashion industry in Nanning. |
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