Influence Of Changjitu Strategy On Business Travel Of Yanbian Region

Since the1990s, tourism industry has been the biggest industries in world business. As one of the pillar industries of China’s economy, tourism is the most fast-growing and the most dynamic industry among the tertiary sectors. Because of tourism industry has a lot of strengths, such as getting high profit with low investment, getting obvious advantage, creating many job opportunities, and green industry, most of provinces and local governments are committing to developing and upgrading travel industry. Along with reform and opening up and rapid economic development, China’s tourism industry gets significant enhancement.Business travel is an important parts of tourism industry. Owing to its features of high profit and stability, business travel has been developed as a mature industry in West developed countries especially conference business travel, exhibition travel, award travel, and business investigation. Development of China’s business travel is very fast, especially in the economic center cities of Beijing, Shanghai, and Guangzhou. However most of central and western regions’business travel is in beginning stage.Yanbian is located in the northeast boarder, next to Russia, North Korea, and beyond the sea there are South Korea and Japan. Yanbian is known as "Northeast Asia’s Golden Triangle", and "Commercial Window of Russia and North Korea", abound in tourism resources, has country preferential policies’of Western Development Project, Northeast Old Industry Development Project, and Preferential Tax Policy Projects. Under those strong support, Yanbian uses its own geographical strengths not only gets economic developments, but also gets significant enhancement on tourism industry. Along with growth of foreign trade, business travel has begun to start.《China Tumen River Cooperation Development Outline-Changjitu as the Pioneer of Reform》was approved by China State Council on August30,2009. The strategy of Changjitu will advance the economic cooperation of the region of Changjitu as well as domestic and international cooperation. It will be a new opportunity for Yanbian region. Although business travel is an emerging industry for Yanbian, it has considerable potential. The Changjitu Strategy will positively influence and facilitate transportation, the hotel industry, environment of the city, cultural exchange, and all of those will give positive impact on this region’s business travel industry. However we are also facing numerous challenge of competitiveness comes from other region, and exchange economy is still insufficiently competitive.To conclude, the positive influence of Chanjitu Strategy for Yanbian’s travel industry is much higher than the weakness that Yanbian has. We could overcome those weaknesses by strengthening its own advantage and upgrading economic reform. Because of that we need to seize the opportunity of Chanjitu Strategy, and try our best to meet the challenges.