The Application Research Of Supply Chain Finance In The Third Party Logistics Enterprise

The concept of supply chain finance, which started in the1980’s, has been in development in early of the21century, especially in the2008financial crisis, the supply chain finance was much better developed and applied and was highly welcomed immediately after it was introduced on the market. According to relevant data statistics on The logistics and supply chain market in China’s late2010, it values up to$675billion, and China’s financial market supply chain values at about500billion Yuan. The supply chain finance not only brings the innovation in the financial industry, the enterprise income for those domestic and aboard third party logistics (hereinafter referred to as "3PL"), but also solves the financing difficulties for those small and medium-sized enterprises. It has a huge market potential space in our country, no matter for financial or logistics industry, it means a blue ocean market to both. It has important value to research on the application theory of supply chain finance in3PL, which contributes to helping finance and the3PL enterprises on business innovation, management level improvement and promotion on healthy development of supply chain finance.This paper stands in the point of view of the3PL enterprises, through the application system framework established of the supply chain finance, it analyses the application mechanism from different perspectives in3PL, the process design, the marketing and risk control measures. Firstly, based on Boston matrix theory, it analyses the characteristics of supply chain finance business, the general rules and market value for3PL on this business to fix the "star" market position of supply chain finance business in3PL. Secondly, as per the three dimensional theory on financial risk management of supply chain (tools dimensions, risk dimensions, process dimensions), it puts forward that3PL solves the problem how to avoid financial risk in the process of implementation of the supply chain by the way of use of the new technology, process control, the organization protection and market access. The thirdly, through the analysis on three modes theory of supply chain finance, it proposes the application possibility of inventory impawn financing mode and the advance payment pledge financing mode in3PL. The fourthly, it is through the joint marketing idea to find out the two modes of the actual business method by3PL,which making the conclusion that the supply chain finance applied in3PL financial can bring huge market value to the stakeholders on the market.Supply chain finance develops very fast in China and has a very considerable market value. Through the Scientific research on the business mechanism and strengthened effective cooperation among the stakeholders, it can effective organize and adjust supply chain operation process flow and cash flow of goods synchronous movement, so as to improve the capital circulation speed, to speed up the circulation of commodities speed and to reduce the risk of supply chain finance. Therefore, it has the very vital significance of research on supply chain finance applied in the3PL, no matter for small and medium-sized enterprises to solve the financing difficulties, or for finance, logistics industry on business innovation and management improvement.