Analysis And Suggestion On Shandong Creative Industry Development Factors

Creative industry first appeared in some developed countries, and it owns opportunities for tremendous development as the right context of the Information revolutionary, Globalization and Knowledge economy. Especially the world has been in the era of Knowledge economy, which most important input or output factors and main energy for economy development are Knowledge and technology. In the Knowledge economy there are many knowledge-intensive industries, and creative industry is one of the representatives of them, becomes the important part of the knowledge economy. After nearly20years of development, the creative industry rises in the world, has became the most dynamic sectors of the world economy. In both the developed countries and the developing countries’ economic development policy discussion, creative industry become the important topic, as it can bring new huge wealth, create a lot of opportunities for employment, provide a new road of sustainable development for the social and economy of the countries. China as the emerging country, its economy has entered into the stage of transition. To achieve the Socio-economic development goals, complete the tasks including steady economy growth and sustainable development. China must change the mode of economic growth and adjust the economy structure. Shandong province to maintain sound and rapid economy development, to reply the current development challenges, it also need inevitably upgrade industrial structure. Creative industry with the characters of high value-added, less emission and energy consumption, should become the key industry of the future Shandong province economy. Development of creative industry in the country faces many opportunities and challenges, and in some Chinese advantaged regions, creative industries are more mature and diverse, now Shandong province is speeding up the pace to catch up them, and trying to seek or practice the path of creative industry development suited itself.Having a profound and comprehensive understanding of the factors on the development of creative industries, is necessary for researching the local creative industries development. In the first part of this paper, discusses the origin of the cieative industry concept, then leads to the meaning of the creative industries, the next part is supplemented by the relationship between creative industry and cultural industries, creative industry and intellectual property, defines the specific classification of creative industry, describes the characteristics of creative industry, focuses on the analysis of structure and content of the development factors of regional creative industry. The second part is empirical research of Shandong creative industries. This part first made a brief introduction of creative industries development in some developed countries and the other domestic regions, describes the overall status of the creative industries in Shandong province and detailed the development of creative industry segments there. On the basis of the creative industry factor theory, analyzes the development factors of the Shandong province creative industry including:geographical location, economy base, technology, culture and industry organization structure and policy system. This paper constructs an evaluation model of regional creative industries development factors, operating the SPSS19.0to supply a quantitative assessment of the development of creative industries in17domestic regions sample including Shandong. The comparison shows the advantages and disadvantages of the creative industries development factors of in Shandong province, Analysis can be seen that Shandong Province is of superiority factors as the economic, cultural, technological and institutional conditions of creative industries, but compared to some areas with the faster creative industries developing. Shandong creative industry is still lagging behind in terms of the industrial competitiveness and the industrial elements. Shandong should response to these constraints take measures of clearing industry position, promotion of cultural industries, development of industrial clusters, construction of industries service system, strengthening the intellectual property management, in order to optimize the industrial environment, and enhance the core competitiveness of the creative industries, so as to realize the economic and social benefits of the creative industries.