Reseach Of Construction On Strategy Implemention System Of TOP-E Company

Enterprises in China are facing more and more uncertainty, complex variability havealways an impact on development of corporation strategy and daily operation. Strategicanalysis and management of static are already out of the manager mind. Business in thechanging environment should abandon the traditional inaction. The business should transferthe strategy constantly with company’s market position. Nowadays, strategic planning is nolonger new thing. Nevertheless, how does strategy run in the enterprise? It is issue of thestrategy implementation. It is making business always adapt the changing environment todistribution of resources for ability of strategy planning, which is a major challenge to eachChinese enterprise.Guangdong TPO-E Expressway Service Co., Ltd is in the important period of strategictransformation. Facing the rapid expansion of service network, increasingly personalized,diversified, high-quality demand, the rapid change of environment of inside and outside, as aservice zone management enterprise, TOP-E made an important choice of strategictransformation. However, how to translate the new dynamic strategy into the effective actionbecame a major task for managers of TOP-E. Therefore, this paper will base on the theoryand practice through TOP-E is discussed as a case of study. Explore how to use the BalancedScorecard strategic (BSC) management tool to build the strategic implementation of adynamic system. It uses effective strategy to achieve a unified description, Strategicobjectives to measure and decompose and the implementation of the strategic objectivesystem monitoring, evaluation.Firstly, this paper is based on the theory of competitive advantage, strategictransformation theory and theoretical explanations based on the balanced scorecard forstrategic transformation, providing adequate theoretical basis through background of TOP-ECompany, the transition direction and the implementation of the new strategy after thetransition and operation of the system.Secondly, in the course of development TOP-E and the pre-transition strategy based onthe analysis, through the use of SWOT analysis of company strategy and making the newstrategy for transformed TOP-E. And make an objective analyze on the implementation ofnew strategies to face the confusion.Thirdly, the third part of this paper discusses transition implementation of strategy andcomprehensive constraint-based platform from company’s internal and external strengths and weakness, to provide the practical prepare for the construction of the strategy implementionsystem.Fourthly, the fourth part of this article focuse on TOP-E strategic framework for theimplementation of the system which is built by BSC. Gradually it teases out a clear strategyfor managing the implementation of the dynamic system of TOP-E.Finally, this essay proposes a strategy to systematically implement the comprehensivemeasures for the new strategy implementation system, and sort the transition strategyexecution system. To some extent, improve the business use of the Balanced Scorecardstrategic management theory and practice, reference for the strategic management of Chineseenterprises.