The Research Of Business Model Transformation For Shaanxi Communication Services Limited

Under the background of the communication technology innovations, China’s telecommunication industry policy adjusted constantly in recent years. Telecommunications industry restructured, and major communication operators achieved strategic transformation. In order to adapt to major changes in external environment, communication service enterprises must deepen the reform, do the business model innovation in order to maintain scientific and sustainable development. As the intergrated enterprise of China Telecom and the wholly owned subsidiary of China Comservice, Shaanxi Communication Services Limited facing the complex and changing environment, the increasingly fierce market competition, the business development is a problem with a great concern.This paper uses the case study method, PEST method and SWOT anlysis, through the classify and the analyze of enterprise development background and current business structure, identify the main problems that restricting further development of enterprise businesses. There are the irrational of the income structure, the low-end business take the major ratio, further decline in the qualit of products and services as well as inadequate market development four areas. After thorough analysis, the paper give the main reasons for the problems. Then combine the impact from internal and external environment to the business activities, the reasons that causes the formation of the problems, give the transition proposal of the TIS, BPO and ACO three plates. On the basis of detail discussion of business transformation ideas and content as well as safeguard measures, the paper give the further research direction.For the enormous pressure that communications services enterprises facing, the ideas and innovative practices of this paper is common and universality. Therefore, this study has a reference value to the development of other communications services enterprises.