Product Placement In Our Country This Stage In The Film And Television Works

In recent years, there have a lot of product placement in the the film works, especially at the Spring Festival’s show and the movie which directed by Xiao-gang Feng. This had been taken the attention by the industry experts and scholars inside,even though you have mixed views, did not form a unified the best results have been inconclusive. But there are no system answer about how successfully implanted in advertising in the film and television works, how to regulate product placement in film and television works, how to balance advertising and programming and how to make advertising for propaganda industry to explore and research issues.Placement is also known as hidden advertising, product placement advertising, embedded advertising.Advertisers paid for media planning cooperation to use the creative techniques and means of expression. Placement cleverly hidden in the television programs to achieve the promotion of products,services, image, activities, etc., so that the audience impressed by the products and brands.In this text, chapter1introduces the meaning, characteristics and history of the product placement.Chapter2analysisis the communication of product placement,and chapter3expounds strategy and prospect of product placement.In a word, this paper will analyze the placement and give the system answer for helping, you solve more than a few problems.