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Research On The Development Strategy Of The Convergence Of Three Networks In Guangxi Mobile

Posted on:2013-12-23Degree:MasterType:Thesis
Country:ChinaCandidate:W Q ZhongFull Text:PDF
GTID:2249330374499097Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Along with the new information technology innovation and development, information industry showing a technology integration, market integration as well as the general trend of business integration. Various originally designed for a particular business and design construction of the network and the gap has become increasingly,is not obvious to business to split market technology base is,disappearing network is moving in the direction of integration.The convergence of three networks is a trend towards.And it is the inevitable result of the development of social science and technology.Because the development of the technology is not in one step,the convergence of three networks is step by step to complete. With other carriers and broadcasting of market competition. Base on the fact,we use of own advantages in guangxi mobile, Development and innovation,research on the Network construction,Product innovation and Marketing,and To subdivide Customer market, Driven terminal customization and price. To enhance the market value of the convergence of three networKs in Guangxi mobile,the Purpose is to occupy a dominant position for the further market. This paper is Understand on Country’s policy and the Attitude of the Guangxi Local government.At the same time to Comparing the Foreign’s convergence of three networks. The Conclusion is the convergence of Telecommunication industry and Broadcasting industry Supervision, that is the Primary condition Sustainable development. Based on this foundation, To Further Analysis the SWOT Situation of the Guangxi Mobile, Put forward Some suggestions for the Development of Guangxi Mobile.At present, we Analysis the Advantage and Inferiority of Guangxi Mobile As Consider of Actual situation. Some Development of the convergence of three networks in Guangxi mobile Reference resources.The first, We could Well construction on the Core network, Bearer network, Transmission network, Access network and Business network; At the same time, well done the Network security and maintenance management. The Network construction is the Basics and Premise of the convergence of three networks; Second, we need to word hard on Product Innovation, that is the key of the convergence of three networks. Be careful of the WOC, CMMB, My-bus, IPTV, Mobile phone video, Broadband network and Digital family. They are the Security of the convergence of three networks; Third, we could work hard on the market of Rural area, The assault fortified positions on Internet. The further is the market of Rural area, the Simple to understand, Who has mastered the market of Rural area who will have The initiative. Also,we must Strengthen on Personnel training, Pay attention to Market Channel, Establish a High quality brand.At last,on Guangxi Mobile deal with the convergence of three networks policies put forward some ideas of own.
Keywords/Search Tags:Convergence of three networks, Guangxi Mobile, DevelopmentStrategy
PDF Full Text Request
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