Research On GS Bank Guangxi Branch Oftheivestment Bank Ingmarketingstrategy

Since the1990s, along with raising the level of the market economy and financial markets improve, China’s indirect financing based began to change, many companies through the issuance of stocks and bonds to obtain funds from financial markets, the traditional banking businesscan not meet the requirements of customers. More and more commercial banks develop investment-banking business as important business. In the current market environment and regulatory environment, how to develop the investmentbanking business, and how the business marketing is going, many commercial banks to carry out investment banking business to be considered.The paper from the marketing point of view, as the development of GS Bank Guangxi Branch of investment bankingfor example, the use of marketing theory, the GS Bank Guangxi Branch of the investment banking market environment analysis, market segmentation and market positioning, developing marketingstrategy, proposed marketing strategy for the implementation of safeguards.Thesis is divided into six parts, the first part of the topics of background, meaning and purpose, an overview of theory, research methods and the main ideas; The second section briefly describes the development and existence of GS Bank Guangxi Branch of the investment banking businessproblems; the third part of the SWOT analysis tool to analyze the internal and external environment of GS Bank Guangxi Branch of the investment banking business; GS Guangxi Branch of the Bank of investment Banking for the fourth part of the STP analysis, market segmentation, and market positioning; the fifth part of the investment banking business design and marketing objectives, marketing strategies for the GS Bank Guangxi Branch. The sixth part is the proposed marketing strategy for the implementation of safeguards.GS Bank Guangxi Branch of the internal and external environment of the investment banking business, the paper carried out a more in-depth analysis, detailed and comprehensive to identify its strengths and weaknesses; in particular, the investment banking products divided into the two categories of the base class of business and boutique businessmarket positioning, marketing strategy, branding, relationship marketing, integrated marketing and innovative ideas. Papers is used both for the GS Bank Guangxi Branch of the marketing practices of the investment banking business to provide a reference, but also on the development of commercial banks to investment banking business with a certain reference value.