| With the highly competitive market of real estate projects, real estate developers in order to obtain considerable profits, rapid return of capital is necessary to promote the speed and progress of the real estate project marketing, and therefore need to think about their own competitive advantage and marketing strategy. This study combines the TSMC real estate project marketing actually commenced study.The article first provides an overview of the background of the the TSMC real estate project marketing strategy, purpose and meaning, and put forward the idea of the study and research. Followed by an overview of the the TSMC real estate project, the analysis of the TSMC real estate project marketing resources and capabilities in terms of marketing, human resources, capital, customers, facilities, location, attractiveness, followed by the use of PEST analysis tool for TSMC room the real estate project marketing the external environment to analyze and use Porter’s five forces model for detailed analysis of the competitive environment of the project. Refined on the basis of project marketing advantages, weaknesses, opportunities, challenges, a comprehensive analysis on the TSMC real estate project marketing strategy to select the internal conditions and external environment and the SWOT analysis tool to explore the the TSMC real estate project marketing strategy selection and positioning, and STP-based analysis on the basis of the ideas and objectives of the the TSMC real estate projects, market development and penetration of strategic positioning. Finally, TSMC real estate project marketing mix strategy and its strategic implementation of safeguards. Such as product, price, promotion, and channels. And stressed to do the work plans of the various stages of marketing, the establishment of the mechanism of VIP marketing, and strengthen the project marketing communications and media campaigns, launched a series of marketing campaigns and other marketing strategies to implement measures. |
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