Research On Food Tourism Based On The Tourists’Perspectives

As one of the six elements in tourism activities, food plays an indispensable role. With the enhancement of people’s living standards and consumer demand, the demand on food is no longer limited to ’stuff’, but towards the enjoyment of higher grade and pursuit of higher level. As tourism is developing so fast that traditional sightseeing is hard to meet the needs of the public, while experience tourism is popular among people more and more. In the wave of leisure tourism and experience tourism, food tourism gradually becomes fashionable. Food is a special form of tourism attractions. Visitors can get rich sensory experience from cuisine and snacks, while tourists’ sensory identification and personal evaluation and feedback afterwards have great impact on the reputation and development potential of food tourism destination. In the increasingly fierce market competition, to concern the perceptions of tourists has been regarded as a wise way to enhance the competitiveness of tourist destination. The article selects the famous snacks in Shaxian as a case, and takes tourists as the object of study. This paper through field investigation and questionnaire survey to obtain data, at the same time concerns expectations and perception so that understand tourists’ psychological needs. At first, the article analyzes the focus-discrete trend about tourists’ expectations and perception performance. Then it takes sample T-test on tourists’perception and expectation evaluation indexes, analyses the differences between the expectation and perception. Again the article takes IPA quadrant analysis and IPA index to show visitors’ expectation-perception difference intuitively. Finally, the paper analyzes the correlation between tourists’ sociological characteristics and perception performance. According to the results, it helps to find out the problem, in order to upgrade tourists’satisfaction and loyalty and provide a scientific basis for developing food tourism.