Research On Budget Management Of Cost In Chenzhou Branch Of China Unicom

With the deepening development of China’s state-owned enterprises reformation and the improvement of China’s market system, China’s telecoms companies are restructured for several times. Finally, three telecom operators including China Mobile, China Unicom and China Telecom are formed. Currently, all those companies are facing an important transformation period. Under such situation, they are actively developing business strategies for sustainable development, establishing a modern enterprise system and more perfect corporate governance structure, further promoting the management innovation, and enhancing the corporation core competence. In order to achieve those objectives, an excellent mode of fine management, budget management must be implemented. In addition, as the increasingly intense competition of telecom market, the profit margins of those three telecom operators become narrow due to the price war. Therefore, reducing their operating costs has become a key point in the implementation of budget management.In this paper, domestic and foreign academic research achievements of telecom cost management and budget management are used as references to explore the features of China’s telecom industry, telecom products and their cost. The author applied the case analysis method, taking Chenzhou Branch of China Unicom as an object of study. The economic background of China Unicom and the current situation of Chenzhou branch cost budget management were analyzed; and then author described the existing problems of budget organization structure, cost budgeting and budget enforcement. On this basis, the activity-based costing was introduced to improve budgeting, and the balanced scorecard was learnt to set up a special evaluation system of budget management. At last, the proposals to optimize the cost budget management of Chenzhou branch of China Unicom were given, and this paper also pointed out the direction in the improvement of cost budget management for China’s telecom business.