An Emprical Study Of The Impact Of Gingko Chain Management On Standardized Planting Mode

China is a country that produces gingko in large volume, however, the industrial development is relatively lagged behind, the links of gingko chain, including planter, processing and circulate have not became an organic integration. Especially in the filed of gingko’s planter, because of the lack for the unified production standard as well as the effective quality control, the quality of production can not be ensured, also the planter household have endured a great suffering. It is urgent to solve the industrial difficulty, and promote international competitiveness of our country gingko product. It has been indicated by the research that agri-chain management is an efficient way to push the agricultural product to the market; it contributes greatly in the aspect of overcoming agricultural risk, promoting the rural economic structure adjustment and stimulating the farmer additionally receiving. The gingko industry chain has a wild covering, including food, date, medicine and so on. With the induction of industrial chain management can not only fully use our country gingko resources superiority, but can also effectively promote farmer additionally receiving. From the angle of gingko planter household, this article emphasizes on the influence of agri-management for planter pattern, discussed the function which displayed in the promotion for gingko quality, thus provided the trifle theory and the practical value for our country gingko industry development.This article first introduced our country’s gingko resources and the cultivation survey, unifying our country actual situation, proposed the standardized way for development. It has been proved that standardized planting is the most important factor for improving the gingko quality, adjusting industrial structure, strengthening our country gingko industry international competitiveness. Basing on the foundation of standardized development strategy, this article analyzes the situation of our country gingko industry chain development, and carries on the contrast with the overseas advanced industrial chain, finding out the disparity which are low processing level, impeded market distribution, weak brand consciousness and so on. After analyzed, conforming to the national condition, this article proposed two competitive strategies which are Preliminary and Variation strategies, carried by the industrial chain organization. In the core part, this article unifies the method which includes the standard and the empirical analysis, utilizes the Logistic model, and studies the influence of industrial chain management on standardization planter pattern choice for the planting household. Divide the sample into two groups, one for joining the industrial chain Cooperative organization and not. Make a conclusion that the industrial chain management characteristic variable is the remarkable factor for planter pattern choice. From the prospective of agri-chain management, this article talked about the way for gingko industry development, pointing out that pointed out that the implementation of standardization planter is conformed to the "the small peasant household, the big market" national reality. On one hand it has laid the foundation for the development gingko industry, on the other hand it also paves a new way for farmer additionally receiving.