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Research On The Internal Customer Satisfaction Influence Factors In The Chain Restaurant Companies

Posted on:2013-10-18Degree:MasterType:Thesis
Country:ChinaCandidate:Y E ShenFull Text:PDF
GTID:2249330374491418Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Employee Satisfaction has a direct impact on the behavior and performance ofstaff, have an important impact on the survival and development. In the chainrestaurant companies, the Employee satisfaction of the value of a more direct andobvious. But the factors that affect the employees of chain restaurant companiesspecific theoretical circles is hardly a complete and mature model. Therefore, by theinternal customers of the chain restaurant Empirical research can provide somevaluable suggestions for the chain restaurant companies to enhance employeesatisfaction, and therefore have important theoretical and practical significance.This paper uses a combination of theory and empirical research, First readthrough the literature, on the basis of previous research and employee satisfaction,impact factors, Changsha chain restaurant companies as the empirical, build and putforward a model of factors affect the impact of internal customer satisfaction, Andsecondary survey and field survey, with questionnaires and other survey tool forcollecting the relevant data, Finally, the data collected by the use of factor analysisand regression analysis, statistical analysis and hypothesis testing, On this basis, theconclusion: people recognize,the benefits, personal development, work environment,work systems, business prospects of internal customer satisfaction has a positiveeffec,t on this conclusion, we also presentsome management recommendations.The one hand, this study can help the chain restaurant companies to understandthe satisfaction status quo and provide the basis for the catering enterprises, humanresource management and decision-making; On the other hand, understanding thespecific factors that affect employee satisfaction, and hope to have some referencevalue to help companies to enhance employee satisfaction. Finally, the author alsopointed out the inadequacies of this study, want to be able to provide some ideas forfuture research and learn from.
Keywords/Search Tags:internal customers satisfaction, Chain restaurant companies, Influencefactors
PDF Full Text Request
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