Hengyang Branch Of China Unicom 3 G Era Of Marketing Channel Optimization Research

2009, China formally entered the3G era, and the three major domestic carriers have added to the3G channel construction. However,3G product features and user needs and other factors determine the difference between3G and2G era. Channel success will become one of the key that telecom operators’s survival, development, and gaining a competitive initiative. It put forward higher requirements for the3G era, and telecom operators should seize the opportunity to do the construction and layout of3G marketing channelsThis research was from reality and in-depth research, and based on the marketing and marketing channels theory. Firstly it introduced Heng yang Unicorn’s internal and external environment of channel system. Secondly it gave a detailed analysis of the Heng yang Unicom Marketing channel strategy’s reasonable and shortcomings which is based on enough data from the competitive situation and other aspects of the market, and pointed out that Heng yang Unicom Marketing channel was not adopt to3G market. For the unique nature of3G products, it learned from the successful experience of foreign operators, and focused on analysis of marketing channel the channel layout, and channel type of Hengyang Unicom marketing channel, and present a systematic approach to optimize and build marketing channel, which hoped to help provide for the rapid development of the Hengyang China Unicom...