Innovation Research On Business Model Of The Municipal Post Bureau Of Weihai

Since the reform and opening-up, postal service in China has made great and rapid progresses, and it enters into a brand-new period of development since the division of China Post and China Telecom in the year of1998. Since the division of postal service and telecommunication and the separation of enterprise from administration, postal service is taking a entrepreneurial and marketing way, which brings not only opportunities but also severe pressures and external challenges. Under this circumstance, we are facing a new problem about choosing a management modal for China postal service:how to decrease operating costs, how to propel serving quality, how to decrease business risks, and how to improve core competitiveness of our postal service. Therefore, studying the innovation and choosing of China Post "business model has a significant theoretical and practical meaning over transforming its management model, optimizing allocation of resources, increasing operating performance and efficiency and finally enhancing the core competitiveness of China Post.This article Weihai City Post Office as an analytical study, the core competence theory as to the marketing mix theory guidance, process management, the use of comparative analysis, literature research, data analysis methods such as Weihai City Post Office financial performance analysis and SWOT analysis, marketing performance analysis, found Weihai postal business problems and shortcomings and threats, and proposed a new model for Weihai postal operators-specialized network mode, and promote the organization, day-to-day management, personnel training, system construction, these four aspects of the implementation of the program. In order to make the program smooth promotion, given the learning-oriented enterprises to create, update business philosophy, emphasis on institutional building, highlighting the sense of innovation, flexibility of the management system of the contingency, integration of three networks and the harmonization of, and continuously meet customer needs, service innovation, development eight key business strategies and other aspects of security measures. Weihai City Post Office to adapt to the reform trend, improve operational efficiency and performance, to achieve its growth has a significant practical effect of reference. Various sections of this paper is organized as follows:Chapter1, introduction. Introduces the background and practical significance of this study, through the use of the theory, the comparative analysis of the state of development and experience of Chinese and foreign postal services, and the theory of the situation on the domestic postal industry competitiveness and business strategy as well as used in this article. Describes the research method, the frame structure, as well as innovation and deficiencies. Chapter2, Weihai City Post Office’s current situation and development of environmental analysis. Weihai City Post Office’s core competitiveness and management conditions and related financial performance analysis, SWOT analysis of the postal industry’s strengths, weaknesses, opportunities and threats, followed by a SWOT analysis of the core competitiveness of Weihai City Post Office found the problems and shortcomings. Chapter3, existing problems and countermeasures in Weihai City Post Office business. First focus on the Weihai City Post Office operating branch of the marketing status of empirical analysis found that the existing problems of the the Weihai postal marketing and operations. And cost control measures, management process measures, and quality service measures proposed to address these issues. Chapter4, Weihai City Post Office business model innovation ideas and design. First described Weihai City Post Office business model innovation and the need for a viable business model-specialized network mode, and then the actual situation for the the Weihai postal business development, and promote the organization, day-to-day management, personnel training, institutional building a proposed implementation plan. Chapter5, Weihai City Post Office business model innovation, the implementation of safeguards, learning-oriented enterprises to create, update business philosophy, emphasis on the construction of mechanisms, highlighting the sense of innovation, flexible contingency management system, integration of three networks and the harmonization of, and continuously meet the customer needs service, these eight aspects of the innovation, development of key business strategies, and other safeguards. The conclusions summarize the blueprint of Weihai City Post Office business model innovation, and point out the deficiencies of this study.